Web 2.0

  Whilst networking concerns itself with getting people together, Web 2.0 is about pushing information to and from individuals regardless of platform and customised to the user.

  The time when a small number of people determined the way data was categorised in an organisation are long gone. The ability to make information sharable and easily findable now requires a much more open approach to classification - see how Flickr™ uses tagging to ease searching.

  Similarly, systems which display identical screens to all their users are not considered to be be particularly useful today. There are very few serious websites which don't at least ask to remember your password when you log on and this is true of great intranets too. The system should know that, as the company's lawyer, you can see all document relating to the board's equity, but not the CEO's payroll records. It should know that you want to be alerted when a new version of the company's Terms and Conditions is produced.

  Web 2.0 is obsessed with the user and the user experience. It is no longer acceptable to produce intranets which require heavy user training, they simply have to be intuitive, personal and relevant.